Bollywood turning out to be hot destination for Investment

Topic: Bollywood turning out to be hot destination for Investment

Multinational Companies are pooling in huge investments in Bollywood on account of better Return on Investments. They believe that there is a huge market potential in Bollywood that needs to be harnessed. The major Multinational Companies who are turning towards Bollywood are Tata Groups, Mahindra and Mahindra, Moser Baer and Ranbaxy.

“Mumbai Chaka Chak” happens to be the first venture for Mahindra and Mahindra media venture company. According to its CEO Entertainment Industry happens to be a hot spot for destination in the coming years. He feels that the Industry is in an Expansion state which happens to be a good sign for Investors in the Corporate sector. Bollywood’d present worth is $2.1 billion and is expected to reach $3.9 billion by 2011.

The key player who has already capitalized on this huge Business is Anil Dhirubai Ambani Group who have already bought Adlabs. More and more people are raising funds to invest in Entertainment sector to get a part of this rising profit. The corporates are trying only small and medium budget films at first to get a feel of the necessities for them to survive in this sector.

Source: The Hindu, September 11, 2008